Marketing-Management : allgemein, sektoral, international
Year of publication: |
1994
|
---|---|
Authors: | Hüttner, Manfred ; Pingel, Annette ; Schwarting, Ulf |
Other Persons: | Pingel, Anette (contributor) |
Publisher: |
München : Oldenbourg |
Subject: | Marketing | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Dienstleistungsmarketing | Services marketing | B-to-B-Marketing | Business-to-business marketing | Theorie | Theory |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXIII, 610 S graph. Darst 24 cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
Language: | German |
Notes: | Literaturverz. S. [573] - 599 |
ISBN: | 3-486-22522-7 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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