Marketing-Management : Analyse, Planung, Umsetzung und Steuerung
Philip Kotler; Friedhelm Bliemel
| Alternative title: | Marketing-management <dt.> Marketing management <dt.> |
|---|---|
| Year of publication: |
1995 ; 8., vollständig neu bearb. u. erw. Aufl.
|
| Authors: | Kotler, Philip ; Bliemel, Friedhelm |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXVI, 1220 S. Ill., zahlr. graph. Darst., Kt. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-7910-0882-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000533298