Marketing-Management : Analyse, Planung, Umsetzung und Steuerung
Philip Kotler ; Friedhelm Bliemel
| Alternative title: | Marketing management <dt.> |
|---|---|
| Year of publication: |
1999 ; 9., überarb. und aktualisierte Aufl.
|
| Authors: | Kotler, Philip ; Bliemel, Friedhelm |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXVI, 1259 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-7910-1310-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004376491