Marketing-Management : Analyse - Strategie - Implementierung
Heribert Meffert
| Year of publication: |
1994
|
|---|---|
| Authors: | Meffert, Heribert |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XXII, 486 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-409-23613-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000412612