Marketing-Management : Analyse, Strategie, Implementierung
Heribert Meffert
| Year of publication: |
1994
|
|---|---|
| Authors: | Meffert, Heribert |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 486 S. : zahlr. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-23613-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004180134