Marketing management and communications in the public sector
Year of publication: |
2012
|
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Authors: | Pasquier, Martial |
Other Persons: | Villeneuve, Jean-Patrick (contributor) |
Publisher: |
Abingdon, Oxon : Routledge |
Subject: | Öffentlicher Sektor | Public sector | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Öffentliche Dienstleistung | Innovationsmanagement | Öffentlicher Dienstleistungsbetrieb | Organisationswandel | Verwaltungsreform |
Extent: | X, 261 S. graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Bd-Zählung aus LOC-Aufnahme entnommen |
ISBN: | 978-0-415-44897-0 ; 978-0-415-44898-7 ; 978-0-203-14492-3 ; 978-0-415-44897-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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