Marketing management and strategy
Peter Doyle and Phil Stern
| Year of publication: |
2006 ; 4. ed.
|
|---|---|
| Authors: | Doyle, Peter |
| Other Persons: | Stern, Phil (contributor) |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing | Management | Strategic planning | Marketingmanagement | Marketingstrategie |
| Extent: | XII, 446 S. : graph. Darst. 27cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2002 |
| ISBN: | 0-273-69398-0 ; 978-0-273-69398-7 |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004806806