Marketing-Management
Heymo Böhler; Dino Scigliano
| Year of publication: |
2005
|
|---|---|
| Authors: | Böhler, Heymo ; Scigliano, Dino |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 205 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [194] - 200 Kt. |
| ISBN: | 3-17-018368-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002057518