Marketing-Management
von Richard P. Bagozzi ...
| Alternative title: | Marketing management <dt.> |
|---|---|
| Year of publication: |
2000
|
| Other Persons: | Bagozzi, Richard P. (contributor) |
| Publisher: |
München [u.a.] : Oldenbourg |
| Subject: | Marketingmanagement | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXV, 1255 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-486-25004-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004740246