Marketing management
Peter R. Dickson
| Year of publication: |
1997 ; 2. ed.
|
|---|---|
| Authors: | Dickson, Peter R. |
| Publisher: |
Fort Worth [u.a.] : Dryden Press |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXIV, 813 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-017742-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004332084