Marketing management
Year of publication: |
1997 ; 2. ed.
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Authors: | Dickson, Peter R. |
Publisher: |
Fort Worth [u.a.] : Dryden Press |
Subject: | Marketingmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing to an aging population : selected readings
Schewe, Charles D., (1990)
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Fantapié Altobelli, Claudia, (1990)
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Developing business strategies
Aaker, David A., (1988)
- More ...
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Understanding the trade winds : the global evolution of production, consumption, and the internet
Dickson, Peter R., (2008)
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The pursuit of excellence in process thinking and customer relationship management
Dickson, Peter R., (2009)
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Evolutionary theories of competition and aftermarket antitrust law
Dickson, Peter R., (2007)
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