Marketing-Management im Tourismus
von Harald Dettmer ... unter Mitarb. von Alexander Melle
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Dettmer, Harald (contributor) ; Melle, Alexander (contributor) |
| Publisher: |
München : Oldenbourg |
| Subject: | Tourismusmarketing | Tourism marketing | Marketingtheorie | Marketing theory | Marktforschung | Market research | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Vertragsrecht | Contract law | Projektmanagement | Project management | Tourismusindustrie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 419 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [403] - 412 |
| ISBN: | 3-486-70150-9 ; 978-3-486-70150-0 |
| Classification: | Erholung, Tourismus: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009307710