Marketing management in Britain : what is the evidence for "failure"?
Year of publication: |
2009
|
---|---|
Authors: | Fitzgerald, Robert |
Published in: |
Business in Britain in the twentieth century. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-922600-9. - 2009, p. 168-188
|
Subject: | Volkswirtschaft | Economy | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Management | Wirtschaftsgeschichte | Economic history | Industriegeschichte | Industrial history | Großbritannien | United Kingdom |
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