Marketing management
Philip Kotler; Kevin Lane Keller
| Year of publication: |
2006 ; 12. ed.
|
|---|---|
| Authors: | Kotler, Philip ; Keller, Kevin Lane |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Theorie | Theory | USA | United States | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XXXIX, 729, A-15, G-8, C-2, I-20 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-13-145757-8 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002479793