Marketing management
Year of publication: |
[2022] ; Sixteenth edition; global edition
|
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Authors: | Kotler, Philip ; Keller, Kevin Lane ; Chernev, Alexander |
Publisher: |
[2022]: Harlow, England : Pearson Education |
Subject: | Marketingmanagement | Marketing management |
Extent: | 605 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-292-40481-3 ; 978-0-13-588715-8 ; 978-1-292-40481-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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