Marketing management
Philip Kotler (Northwestern University), Kevin Lane Keller (Dartmouth College)
| Year of publication: |
[2016] ; 15, global edition
|
|---|---|
| Authors: | Kotler, Philip ; Keller, Kevin Lane |
| Publisher: |
Boston : Pearson |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Theorie | Theory | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 714, A14, E58, G10, I36 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | "Authorized adaptation from the United States edition, entitled Marketing management, 15th edition, ISBN 978-0-13-385646-0, by Philip Kotler and Kevin Lane Keller, published by Pearson Education, Inc. © 2016" |
| ISBN: | 1-292-09262-9 ; 978-1-292-09262-1 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547290