Marketing management
Year of publication: |
[2016] ; 3rd edition
|
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Authors: | Kotler, Philip ; Keller, Kevin Lane ; Brady, Mairead ; Goodman, Malcolm ; Hansen, Torben |
Publisher: |
Harlow, England : Pearson |
Subject: | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] ; Abstract [pearsonhighered.com] |
Extent: | XXXIV, 942 Seiten Illustrationen, Diagramme, Karten |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Authorized adaptation from the United States edition, entitled Marketing Management, 15th Edition, ISBN: 0133856461 ©2016 |
ISBN: | 978-1-292-09323-9 ; 978-1-292-10608-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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Schewe, Charles D., (1990)
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