Marketing management
Year of publication: |
1998 ; 2. ed.
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Authors: | Lancaster, Geoffrey ; Massingham, Lester |
Publisher: |
London [u.a.] : McGraw-Hill |
Subject: | Marketingmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing to an aging population : selected readings
Schewe, Charles D., (1990)
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Fantapié Altobelli, Claudia, (1990)
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Developing business strategies
Aaker, David A., (1988)
- More ...
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Essentials of marketing : text and cases
Lancaster, Geoffrey, (1988)
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Marketing case studies : how to tackle them, how to answer them
Massingham, Lester, (1995)
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Essentials of marketing management
Lancaster, Geoffrey, (2010)
- More ...