Marketing management
Year of publication: |
c2010 ; Internat. ed.
|
---|---|
Authors: | Marshall, Greg W. ; Johnston, Mark W. |
Publisher: |
Boston [u.a.] : McGraw-Hill Higher Education |
Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Produktmanagement | Product management | Theorie | Theory |
Description of contents: | Table of Contents [gbv.de] |
Extent: | Getr. Zählung Ill., graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
ISBN: | 0-07-128318-8 ; 978-0-07-128318-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
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