Marketing management : strategies and programs
Joseph P. Guiltinan ; Gordon W. Paul ; Thomas J. Madden
| Year of publication: |
1997 ; 6. ed.
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|---|---|
| Authors: | Guiltinan, Joseph P. ; Paul, Gordon W. ; Madden, Thomas Justin |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 463 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-049097-X ; 0-07-114255-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004352074