Extent: | 42 S. : graph. Darst. |
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Series: | Arbeitspapier / Institut für Marketing, Universität Mannheim. - Mannheim. - Vol. Nr. 12 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. S. 37 - 41 |
Source: |
Persistent link: https://www.econbiz.de/10004737142