Marketing measurement revolution : the C-OAR-SE method and why it must replace psychometrics : commentary
Year of publication: |
2011
|
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Authors: | Rossiter, John R. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 11/12, p. 1561-1588
|
Subject: | Marktforschung | Market research | Messung | Measurement | Vergleich | Comparison | Theorie | Theory |
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