Marketing metrics : beyond clickbaits
Anurag Dugar, Mani Shreshtha
| Year of publication: |
2022
|
|---|---|
| Authors: | Dugar, Anurag ; Shreshtha, Mani |
| Publisher: |
Los Angeles : SAGE, Response Business Books |
| Subject: | Marketing |
| Extent: | xi, 303 Seiten Diagramme 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-93-5479-513-8 ; 978-93-5479-514-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013279416