Marketing Michelin : advertising & cultural identity in twentieth-century France
Stephen L. Harp
| Year of publication: |
2001
|
|---|---|
| Authors: | Harp, Stephen L. |
| Publisher: |
Baltimore, Md. [u.a.] : Johns Hopkins Univ. Press |
| Subject: | Compagnie Générale des Etablissements Michelin | Werbung | Unternehmenskultur |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 356 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8018-6651-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004695813