Marketing mistakes and successes
Robert F. Hartley
| Year of publication: |
1998 ; 7. ed
|
|---|---|
| Authors: | Hartley, Robert F. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 376 S graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Rev. ed. of: Marketing mistakes / Robert F. Hartley. 6th ed. c1995 |
| ISBN: | 0-471-15905-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000643268