Marketing mit interaktiven Medien : Strategien zum Markterfolg
Sönke Albers; Michel Clement; Kay Peters; Bernd Skiera (Hg.)
| Year of publication: |
2001 ; 3., komplett überarbeitete und erw. Aufl.
|
|---|---|
| Other Persons: | Albers, Sönke (ed.) ; Clement, Michel (contributor) ; Peters, Kay (contributor) ; Skiera, Bernd (contributor) |
| Publisher: |
Frankfurt am Main : FAZ-Inst. für Management-, Markt- und Medieninformationen |
| Subject: | Mobile Marketing | Mobile marketing | Multimedia | Electronic Commerce | E-commerce | Innovationsdiffusion | Innovation diffusion | Marketingmanagement | Marketing management | Marktforschung | Market research | Internet | Deutschland | Germany | Interaktive Medien | Interactive media | Neue Medien | Telemarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 364 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Handbuch ; Handbook ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 22 Beitr. Literaturangaben Beitr. teilw. dt., teilw. engl. |
| ISBN: | 3-927282-72-3 |
| Classification: | Marketing ; Multimedia |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001591542