Marketing-Mix-Controlling mit dem Dorfman-Steiner-Theorem : eine Anwendung aus dem Bereich langlebiger Gebrauchsgüter
Michael Janocha
| Year of publication: |
2008
|
|---|---|
| Authors: | Janocha, Michael |
| Publisher: |
Magdeburg : Univ., FEMM |
| Subject: | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management | Betriebliche Budgetierung | Corporate budgeting | Preis-Absatz-Funktion | Price response function | Dauerhafte Konsumgüter | Durable goods | Theorie | Theory |
freely available
| Extent: | 22 S. |
|---|---|
| Series: | Working paper series. - Magdeburg : Univ., FEMM, ISSN 1615-4274, ZDB-ID 2104780-7. - Vol. 2008,22 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Other identifiers: | 10.24352/UB.OVGU-2018-363 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003760366