Marketing-Mix : die sieben P des Marketings
Hans-Dieter Zollondz
| Year of publication: |
2008 ; 3. Aufl.
|
|---|---|
| Authors: | Zollondz, Hans-Dieter |
| Publisher: |
Berlin : Cornelsen |
| Subject: | Marketingmanagement | Marketing management | Marketing-Mix |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 134 S. graph. Darst. 159 mm x 102 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Erscheint: Januar 2008 |
| ISBN: | 978-3-589-23415-8 ; 3-589-23415-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003634933