Extent: | 1 Online-Ressource (10 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Sandeep Pandey , Snigdha Gupta , Shubham Chhajed, 2021, Marketing Mix Modeling (MMM) – Concepts and Model Interpretation, INTERNATIONAL JOURNAL OF ENGINEERING RESEARCH & TECHNOLOGY (IJERT) Volume 10, Issue 06 (June 2021) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 30, 2021 erstellt |
Classification: | C1 - Econometric and Statistical Methods: General ; M3 - Marketing and Advertising ; C2 - Econometric Methods: Single Equation Models ; C3 - Econometric Methods: Multiple/Simultaneous Equation Models ; C4 - Econometric and Statistical Methods: Special Topics ; C5 - Econometric Modeling |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013218593