Marketing-Mix Standardization: Determinants of Export Performance
| Year of publication: |
1996
|
|---|---|
| Authors: | Shoham, Aviv |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 10.1996, 2, p. 53-74
|