Marketing mixes for digital products : a study of the marketspaces in China
Year of publication: |
2009
|
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Authors: | Wang, Y. ; Wang, K. L. ; Yao, J. T. |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 4.2009, 1, p. 15-42
|
Subject: | Digitale Güter | Digital goods | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | China |
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