Marketing models
Gary L. Lilien ; Philip Kotler ; K. Sridhar Moorthy
| Year of publication: |
1992
|
|---|---|
| Authors: | Lilien, Gary L. ; Kotler, Philip ; Moorthy, K. Sridhar |
| Publisher: |
Englewood Cliffs, NJ : Prentice Hall Internat. |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 803 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-13-561929-7 ; 0-13-544644-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004141054