Marketing museale e creazione di valore : strategie per l'innovazione dei musei italiani
Mara Cerquetti
| Year of publication: |
[2014]
|
|---|---|
| Authors: | Cerquetti, Mara |
| Publisher: |
Milano, Italy : FrancoAngeli |
| Subject: | Museum | Kulturmarketing | Cultural marketing | Kulturmanagement | Cultural management | Italien | Italy |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | 174 Seiten 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | Italian |
| Notes: | Includes bibliographical references (pages 145-174) |
| ISBN: | 978-88-917-0630-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014461605