Marketing
von Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen
| Year of publication: |
1994 ; 17., neu bearb. Aufl.
|
|---|---|
| Authors: | Nieschlag, Robert ; Dichtl, Erwin ; Hörschgen, Hans |
| Publisher: |
Berlin : Duncker & Humblot |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 1116 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-428-07677-X |
| Source: |
Persistent link: https://www.econbiz.de/10004203672