Marketing Nigerian communication books abroad : the crucial role of advertising
Year of publication: |
1988
|
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Authors: | Nwosu, Ikechukwu E. |
Published in: |
Communication industry in Nigeria : the crisis of publications. - Nairobi : African Council on Communication Education, ISBN 9966-45-005-X. - 1988, p. 220-238
|
Subject: | Buchhandel | Book trade | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Werbung | Advertising | Nigeria | 1977-1983 |
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