Marketing Nutrition : Soy, Functional Foods, Biotechnology, and Obesity

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Misunderstanding consumers has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. _x000B_.

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Year of publication:	2005
Authors:	Wansink, Brian
Publisher:	Champaign : University of Illinois Press
Subject:	Biotechnologie \| Biotechnology \| Ernährungsverhalten \| Eating habit \| Körpergewicht \| Body weight \| Ernährung \| Nutrition \| Funktionelle Lebensmittel \| Functional food \| Gesundheitsrisiko \| Health risk \| Ernährungssicherung \| Food security \| Lebensmittelkonsum \| Food consumption
Description of contents:	Table of Contents [gbv.de]

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Extent:	Online-Ressource (225 p)
Series:	Food Series The food series The Food Ser
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record ""Title Page""; ""Copyright Page""; ""Table of Contents""; ""Acknowledgments""; ""Credits""; ""Introduction""; ""PART 1: SECRETS ABOUT FOOD AND PEOPLE""; ""1. Nutrition Knowledge That Matters""; ""2. Classified World War II Food Secrets""; ""3. If It Sounds Good, It Tatsts Good""; ""PART 2: TOOLS FOR TARGETING""; ""4. Profiling the Perfect Consumer""; ""5. Mental Maps That Lead to Consumer Insights""; ""6. Targeting Nutritional Gatekeepers""; ""PART 3: THE HEALTH OF NATIONS""; ""7. The De-marketing of Obesity""; ""8. Why Five-a-Day Programs Often Fail"" ""9. Winning the Biotechnology Battle""""10. Managing Consumer Reactions to Food Crises""; ""PART 4: LABELING THAT ACTUALLY WORKS""; ""11. Leveraging Food and Drug Administration Health Claims""; ""12. Health Claims: When Less Equals More""; ""PART FIVE: MARKETING NUTRITION""; ""13. Introducing Unfamiliar Foods to Unfamiliar Lands""; ""14. Global Best Practices""; ""Conclusion: Looking Backward and Speeding Forward""; ""References and Suggested Readings""; ""Index""
ISBN:	978-0-252-02942-4 ; 978-0-252-09279-4 ; 978-0-252-02942-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012681636