Marketing Objectives in UK and US Manufacturing Companies
Year of publication: |
1985
|
---|---|
Authors: | Shipley, David D. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 19.1985, 3, p. 48-56
|
Publisher: |
MCB UP Ltd |
Subject: | Manufacturing industry | Marketing | Objectives | United Kingdom | USA |
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