Marketing of bank services : a system approach to business planning and performance evaluation
Year of publication: |
1979
|
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Authors: | Menezes, J. S. William |
Published in: |
Praj̄nȧn : journal of social and management sciences. - Pune : National Institute of Bank Management, ISSN 0970-8448, ZDB-ID 190581-8. - Vol. 8.1979, 2, p. 135-146
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Subject: | Bankwerbung | Indien |
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