Marketing of Global Brands in Indian Markets
Year of publication: |
2012
|
---|---|
Authors: | Taneja, Girish ; Girdhar, Rajan ; Gupta, Neeraj |
Publisher: |
[S.l.] : SSRN |
Subject: | Indien | India | Markenführung | Brand management | Internationales Marketing | International marketing | Marketing | Markenartikel | Brand |
Extent: | 1 Online-Ressource (8 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Refereed Research Journal, Vol. 3, No. 3, pp. 78, July 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 7, 2012 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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