Marketing of Industrial Goods

COVER -- CONTENTS -- An Overview of Industrial Marketing -- The Demand for Industrial Products -- The Industrial Customer -- The Purchase System -- Marketing Intelligence -- Marketing Strategy -- Performance Standards and Instruments of Control.

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Year of publication:	2007
Authors:	Cherunilam, Francis
Publisher:	Mumbai : Global Media
Subject:	Industriegüter \| Industrial goods \| Theorie \| Theory \| Öffentliche Güter \| Public goods \| Marketing

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Extent:	Online-Ressource (217 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record
ISBN:	978-93-5024-354-1 ; 978-93-5024-354-1 ; 978-93-5024-354-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012679634