Marketing of library and information products and services : using services marketing mix
Kavita Chaddha
| Year of publication: |
2014
|
|---|---|
| Authors: | Chaddha, Kavita |
| Published in: |
Innovations in services marketing and management : strategies for emerging economies. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4671-3. - 2014, p. 190-205
|
| Subject: | Nonprofit-Marketing | Nonprofit marketing | Dienstleistungsmarketing | Services marketing | Bibliotheksdienstleistung | Library service | Marketingmanagement | Marketing management | Qualitätsmanagement | Quality management | Schwellenländer | Emerging economies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201159