Marketing of Risky Sports: From Intention to Action
Year of publication: |
1998
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Authors: | Shoham, Aviv ; Rose, Gregory M. ; Kahle, Lynn R. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 26.1998, 4, p. 307-321
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