Marketing of services : the McDonald's way
Rik Paul and Sanjit Kumar Roy
| Year of publication: |
2014
|
|---|---|
| Authors: | Paul, Rik ; Roy, Sanjit Kumar |
| Published in: |
Marketing cases from emerging markets. - Berlin, Heidelberg : Springer, ISBN 3-642-36860-3. - 2014, p. 99-112
|
| Subject: | Dienstleistungssektor | Service industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010188842