Marketing on the internet: how realistic are we in some of our expectations?
| Year of publication: |
2005
|
|---|---|
| Authors: | Erdem, S. Altan ; Karakaya, Fahri |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 2.2005, 4, p. 259-273
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