Marketing on the Internet: observations within the biotechnology sector

Investigates the application of the Internet marketing and information exchange strategies in the Biotechnology sector. The Internet is particularly valuable in this context because not only does it offer instant information about products and services, but it also allows an interactive medium for value added activities such as “virtual” molecular modeling. This type of activity can foster important joint research operations between companies on a worldwide basis.

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Year of publication:	2000
Authors:	Ranchhod, Ashok ; Gurãu, Cãlin ; Hackney, Ray
Published in:	International Journal of Physical Distribution & Logistics Management. - MCB UP Ltd, ISSN 0020-7527, ZDB-ID 2032079-6. - Vol. 30.2000, 7/8, p. 697-710
Publisher:	MCB UP Ltd
Subject:	Internet \| Marekting strategy \| Information systems \| Biotechnology

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09600030010346512 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014793404