Marketing or marketers : what or who needs reforming?
Rajiv Grover
| Year of publication: |
2006
|
|---|---|
| Authors: | Grover, Rajiv |
| Published in: |
Does marketing need reform? : fresh perspectives on the future. - Armonk, N.Y. [u.a.] : Sharpe, ISBN 0-7656-1698-X. - 2006, p. 252-260
|
| Subject: | Wirtschaftsreform | Economic reform | Marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003430347