Marketing or sales : the executive decision
Year of publication: |
2015
|
---|---|
Authors: | Lee, Hei Wei ; Scott, Crystal J. |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 36.2015, 5, p. 43-49
|
Subject: | Top management team | Chief marketing officer | Firm performance | Sales | Business functions | Marketing leadership | Führungskräfte | Managers | Unternehmenserfolg | Marketing | Marketingmanagement | Marketing management | Arbeitsgruppe | Team | Verkauf | Selling |
-
A study of the structural integration of the marketing and PR functions in the C-suite
Nath, Pravin, (2016)
-
The economic relevance of chief marketing officers in firms' top management teams
Abernathy, John, (2013)
-
The criticality of CMO-CIO alignment
Whitler, Kimberly A., (2017)
- More ...
-
A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data
Fong, Duncan K. H., (2010)
-
Scott, Crystal J., (2011)
-
The impact of customer satisfaction on chief marketing officer's compensation
Lee, Heiwai, (2013)
- More ...