Marketing organization : a holistic framework of dimensions and determinants
John P. Workman, Jr.; Christian Homburg; Kjell Gruner. [Zentrum für Marktorientierte Unternehmensführung (ZMU)]
| Year of publication: |
1997
|
|---|---|
| Authors: | Workman, John P. ; Homburg, Christian ; Gruner, Kjell E. |
| Publisher: |
Vallendar : WHU |
| Subject: | Vertrieb | Physical distribution | Marketing | Organisationsstruktur | Organizational structure | Führungsorganisation | Governance structure | Theorie | Theory | Deutschland | Germany | USA | United States |
| Extent: | 49 S graph. Darst 30 cm |
|---|---|
| Series: | Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU). - Vallendar : WHU, ZDB-ID 2316201-6. - Vol. Nr. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001439252