Marketing-orientated pricing : understanding and applying factors that discriminate between successful high and low price strategies
David Jobber; David Shipley
| Year of publication: |
2012
|
|---|---|
| Authors: | Jobber, David ; Shipley, David |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 11/12, p. 1647-1670
|
| Subject: | Preismanagement | Pricing strategy | Erfolgsfaktor | Success factor | Industrie | Manufacturing industries | Diskriminanzanalyse | Discriminant analysis | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707872