Marketing orientation in the service of incoming tourism
Year of publication: |
1986
|
---|---|
Authors: | Greenley, Gordon E. |
Other Persons: | Matcham, Alan S. (contributor) |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 20.1986, 7, p. 64-73
|
Subject: | Tourismusmarketing | Tourism marketing |
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