Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation
Flora Kokkinaki; Tim Ambler
| Year of publication: |
1999
|
|---|---|
| Authors: | Kokkinaki, Flora ; Ambler, Tim |
| Publisher: |
Cambridge, MA |
| Subject: | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | USA | United States |
| Extent: | 35 S Graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 99,114 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001455930